Experienced leader and builder. I build communities for premium global brands including Budweiser, Under Armour, HBO Max, Weedmaps and MasterClass. The mediums I execute through include digital ecosystems, multi-million dollar experiential builds and influencer/talent programs. I have deep experience with several touch points of media ecosystems (Brand, Publisher, Agency). I thrive in creative, fast-paced environments where the common objective is to connect consumer behavior with engaging brand touch points to drive sales.
My work has been recognized by: FastCo., CNN, Rolling Stone, Variety, USA Today, LA Times, etc.
Specialties: Brand & Creative Strategy, Product & Partner Marketing, Originals & Content Marketing, Data Analytics & Cognitive Science, Engagement & Retention, Growth & Acquisition, Revenue & P&L Management, Startup & Category Disruption, Global Brand Management & Localized Execution, Strategic Planning & Ops, Media Strategy & Performance, Streaming Media, Subscriptions Services, AVOD / SVOD / OTT
Current: Head of Social @ MasterClass
Clients: HBO Max YouTube, HBO Max TikTok, HBO Max Family YouTube, Museum of Weed (Weedmaps)